Grease: Rise of the Pink Ladies Graphics Package + DOOH Campaign
For the origin story of Grease, we worked on this textural toolkit, take cues from the costumes worn in the show. This toolkit was used internationally. Everything was made on After Effects and could be manipulated to change the text in the same style. The teaser trailer placed Bronze in the 2023 Clio Entertainment Awards and the Digital Out of Home Campaign placed Silver in the 2022 Clio Entertainment Awards!
Designer: Kailey Stephen-Lane
Lead Designer: Stephanie Krueger
Senior Director, Design: Michael Sutton-Long
Senior Project Manager, Design: Aurora Albi-Mercier
Director of Operations, Design: Scott Regier
Campaign Creative Directors: Stacey Batzer, Noah Rashba, Nikki Krivanek
VP Creative: Becca Schader
Project Manager: Ally Cerutti